Pam Davison Pam Davison

I'm Pam, a UX/UI designer based in beautiful Prince Edward Island.

Over the last 10 years in the field of creative design, I’ve been designing and developing user experiences that are impactful, intuitive, and create moments of delight for users.

I’m passionate about crafting great user experiences, and am always looking for new challenges and opportunities to grow as a designer. So if you’re looking for someone who can help you create an unforgettable user experience, I’m here to help. Let’s work together to create something amazing.

UX/UI case studies

WestJet Rewards Sign in experience

Redesigned experience to enhance guest account security, create consistency across product platforms, and optimize user flows for a better user experience.

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WestJet Filter & Sort System

Developing an enhanced filtering and sorting system to optimize guests' flight search experience and boosting satisfaction levels when making purchase decisions.

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PeopleCore site redesign

Responsive website redesign for PeopleCore, a company offering custom training and leadership development.

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WestJet Check in Re-entry Menu

Revitalizing the user journey and visual interface design for the WestJet Check In Re-entry experience.

View case study

Other work and projects

Areas of specialization & services

Digital Design Services

UX & UI Design

  • Interaction design
  • Low and high fidelity designs
  • Information architecture
  • Prototyping
  • User research
  • Motion graphics
Web Design Services

Web & Training Development

  • HTML, CSS, PHP & javascript
  • Website & CMS maintenance
  • Augmented reality learning support tools
  • Online eLearning interactions & learning activities
  • Video editing
  • Quality and code reviews
Print Design Services

Print Design

  • Magazine & newspaper advertising
  • Out of home advertising
  • Magazine layout design
  • Infographics
  • Flatsheets
  • Typography
Branding Services


  • Visual identity
  • Logo design
  • Iconography
  • Colour & type
  • Asset management
  • Brand and design system guidelines


Thanks for dropping by! I love what I do and hope that it shows in the work showcased on this site. Want to work together on your next project? Get in touch below!