Pam Davison Pam Davison

I'm Pam, a UX/UI designer based in beautiful Prince Edward Island.

Over the last 10 years in the field of creative design, I’ve been designing and developing user experiences that are impactful, intuitive, and create moments of delight for users.

I’m passionate about crafting great user experiences, and am always looking for new challenges and opportunities to grow as a designer. So if you’re looking for someone who can help you create an unforgettable user experience, I’m here to help. Let’s work together to create something amazing.

UX/UI case studies

Sign in case study

WestJet Rewards Sign in experience

Redesigned experience to enhance guest account security, create consistency across product platforms, and optimize user flows for a better user experience.

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Filter Sort System case study

WestJet Filter & Sort System

Developing an enhanced filtering and sorting system to optimize guests' flight search experience and boosting satisfaction levels when making purchase decisions.

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PeopleCore case study

PeopleCore site redesign

Responsive website redesign for PeopleCore, a company offering custom training and leadership development.

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Re-entry Menu case study

WestJet Check in Re-entry Menu

Revitalizing the user journey and visual interface design for the WestJet Check In Re-entry experience.

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Other work and projects

Change Flight Flow
UX & UI design / responsive design
Innovation Map
graphic design / print design / branding
Mission Possible Mixology eLearning Course
eLearning development / graphic design / web development / UX & UI design
App Promotion Registration
UX & UI design / responsive design
Onboarding Guides
graphic design / print design / branding
Direct Flights
web design / UX & UI design
Jetlines Magazine
print design / graphic design / illustration
Behind The Design Foldout Pamphlet
graphic design / print design / branding
Magazine, Newspaper and Out of Home Advertising
print design / graphic design / branding
Owners' Moments
logo design / print design / graphic design
Inflight Virtual Tour
virtual tour / UX & UI design / eLearning development / web development
Product Guide Booklet
graphic design / print design / branding
Journey of the Bag Infographic
graphic design / print design / illustration
Craft Expresso Motion Graphic Video
motion graphics / branding / illustration
Spirit of Canada Posters
graphic design / print design / branding
Virtual Tour Demo
graphic design / web development / UX & UI design
Gameboard Design
graphic design / logo design / print design
Swoop Elearning Template and Styleguide
eLearning development / graphic design / web development / branding
Creating Connections Online Learning Aid
eLearning development / graphic design / web development
Childrens Graphic Novel
illustration / print design

Areas of specialization & services

Digital Design Services

UX & UI Design

  • Interaction design
  • Low and high fidelity designs
  • Information architecture
  • Prototyping
  • User research
  • Motion graphics
Web Design Services

Web & Training Development

  • HTML, CSS, PHP & javascript
  • Website & CMS maintenance
  • Augmented reality learning support tools
  • Online eLearning interactions & learning activities
  • Video editing
  • Quality and code reviews
Print Design Services

Print Design

  • Magazine & newspaper advertising
  • Out of home advertising
  • Magazine layout design
  • Infographics
  • Flatsheets
  • Typography
Branding Services

Branding

  • Visual identity
  • Logo design
  • Iconography
  • Colour & type
  • Asset management
  • Brand and design system guidelines

Contact

Thanks for dropping by! I love what I do and hope that it shows in the work showcased on this site. Want to work together on your next project? Get in touch below!